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The #1 UX failure of new products
I got asked this question last week. At first it seemed un-answerable, but then I realized that NOT optimizing their UX for a first-time user is the biggest issue early-stage companies face. The...
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A Pretty Awesome List of People Who Can Make Great Things Happen
UX Content, Writing & Editing: Carolyn Wood Content Strategy & Copywriting: Relly Annet-Baker Content Strategy & Copywriting: Ahava Leibtag UX Design & Usability Testing: Laura Hahn...
View ArticleBeing a one-trick pony is awesome
Being confident enough to focus on consistently improving the one thing you sell is hard as shit. Google Search is still leading search even without changing its UI, and Amazon has become so reliable...
View ArticleA Startup Pitch Template
Awesome pitches cut to the chase and typically include only these nine components, in this order: Your name Your company name The amount of your revenues, users, customers, or email addresses What your...
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Writing Content Before Designing: Conversation Mapping
When I went freelance in 2010, I opened a text file and wrote content that answered the questions potential clients normally asked me. Doug Avery then designed a beautiful website around that content....
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My Dad forwards me 192,303 emails every saturday night
Sent: Saturday, July 13, 2013 1:38 PM Subject: Fw: Fwd: ADULT TRUTHS 1. Sometimes I’ll look down at my watch 3 consecutive times; and still not know what time it is. 2. Nothing sucks more than that...
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A Pretty Awesome List of People Who Can Make Great Things Happen
Everything: Kevin M. Hoffman Content: Lisa Maria Martin UX: Laura Hahn & Pete Manning Design: Maria Frey Mobile: Paul Murphy WordPress: Will Rees Drupal: Petar Canic Django: Ben Lopatin Social:...
View ArticleA Content Strategy Manifesto
Content strategy builds trust by being real. It’s brave enough to mean what it says and say what it means. It guides but doesn’t patronize, and it jokes but doesn’t belittle. It doesn’t talk without...
View Article2 Minutes All About Me
Starring Kevin Hoffman, Jared Spool, Samantha Warren, Bob Fox, Bronwen Taylor, and Lloyd Morrisett
View ArticleLinks to Stuff I Used to Talk About
I don’t identify as a content strategist anymore, although it’s a big part of my career journey. Still, here are a few things my content-strategy specialization enabled me to do/talk about. *...
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